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| Oxford College of Marketing, has worked in collaboration with leading video provider Oxlearn.com, to bring top CIM and business school experts to you.
These videos have been created to give you the opportunity to
Learn anytime, anywhere from top Business schools and CIM academics and trainers
Accelerate your CIM/Marketing studies
Grasp complex concepts & find solutions fast
The videos have been approved by CIM and awarded with CPD points.
These Videos give you an idea of the quality of the teaching you will get from Oxford College of Marketing once you join us. A selection of these videos are used on our courses.
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More than 130 video clips - equivalent to 30 hours of classroom training! |
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Over 440 pages of full colour course notes - Worth over £127! |
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Re-usable charts, marketing maps and graphs - Worth over £87 |
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Created in collaboration with top academics - Quality Assured |
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Worth over 4 hours of CPD training from the Chartered Institute of Marketing (You must be a CIM member) |
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Free automatic updates to any marketing videos we release over your subscription period. Worth over £97 |
Until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School and Academic Advisor at Oxford College of Marketing.
Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He has written over 40 books, including the best seller 'Marketing Plans: How to prepare them, how to use them' which has sold more.
Malcolm McDonalds videos include - Market Segmentation, Marketing Planning, Key Account Management, Marketing Accountability
Prior to his academic career Chris completed his masters degree at the University of Warwick and then enjoyed a successful marketing and commercial career with a variety of international organisations. He writes frequently and has published research papers in a variety of academic and practitioner journals. Much of his research to date has centred on aspects of marketing communications, corporate identity and associated branding issues. His most recent journal paper concerns the evaluation of viral marketing. Current papers in production concern key account management, permission marketing, charity branding and the dimensions of interactivity.
Chris Fills videos include - The Marketing Communications Mix, Marketing Communication and Relationships
Laurie Young is an internationally recognised specialist in the marketing and selling of services, and one of the few independent advisers to the professions who has himself been a partner in a leading firm. Laurie’s career has included senior positions with BT, Unisys and PricewaterhouseCoopers, and he has also founded, built and sold his own consultancy company. www.lauriedyoung.com
Laurie Youngs videos include - Exploring Corporate Communication, Marketing Professional Services
Tim Fidgeon is an Author, Trainer and Independent Consultant
Tim has 9 years’ experience working in digital marketing. He started his career working for New Media agencies and was Head of Usability & Copywriting for several London consultancies. Tim has now moved into freelance consultancy and specialises in helping clients to up skill internally and manage their agencies more effectively.
He has spoken at ‘Internet World’ and his recent clients include: BT, Chartered Institute of Marketing, Econsultancy, General Motors and Sony. He has also written articles on digital marketing which have been published by:
.net magazine, New Media Knowledge, Usability News, Web Standards Group.
Tim Fidgeons videos include - Search Engine Optimisation, Paid Search, Website Usability, Website Usability, part 2
Beth Rogers has been described as “at the centre of UK thinking about sales”. From a practitioner background in the IT industry, she has migrated to academia to develop and champion sales education. She runs the MA Sales Management at the University of Portsmouth Business School and works with professional institutes to encourage sales diplomas. Beth was instrumental in the launch of the National Occupational Standards for Sales. Her book “Rethinking sales management” is described as “essential”, “a must read” and “refreshingly readable” on Amazon. She also writes for academic journals and business magazines, and has contributed comments to the Sunday Times and Daily Telegraph.
Beth Rogers videos include - Sales Management, Contract Sales Organizations
Leslie is Professor of Brand Marketing at Universita della Svizzera italiana, Lugano, Switzerland, Honorary Professor of Brand Marketing at Aston Business School, UK and Managing Partner of Brands Box Marketing & Research Consultancy. Having made a significant contribution to advancing knowledge about brand management, he now bridges the advancement of brand knowledge in his academic role with the application of brand knowledge in his consultancy role. His cutting edge work on strategically building brands has helped many organisations develop more effective brand strategies. Leslie’s research on brand marketing is globally disseminated through his books, frequent international conference presentations and a significant stream of international journal articles, some of which have won best paper prizes. Both the Chartered Institute of Marketing and the Market Research Society recognised his contribution to advancing knowledge about strategic brand management by honouring him with Fellowship status. He is also a Freeman of the Worshipful Company of Marketors. Leslie's work has resulted in TV programmes and radio broadcasts. He is a frequent speaker at management conferences. Winning several major research grants helped him and his team investigate factors associated with brand success. He sits on the Editorial Boards of numerous journals.
Leslie de Chernatonys videos include - Principles of Brand Management, Strategic Brand Management
In today's marketplace, effectively segmenting the market in order to target profitable customers can be the key to many companies' own profitability and growth. The video is to help practitioners tackle this issue head on, providing step-by-step guidance through the terrain of market segmentation. Subscribe
This video will take you through the entire process, starting with the fit between marketing planning with corporate planning, marketing audit, and the formulation of strategy, through to the development and implementation of the plan. Subscribe
Based on seven year's research into global best practice in marketing, the video explores every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy. Subscribe
By analysing how key accounts really work in detail, the authors create the tools that are needed in the marketplace. Equally, it demonstrates why a clear explanation of Key Account Management must be an important element of the corporate strategic plan. Subscribe
The Marketing Communications Mix
This lecture serves to clarify ideas about the principles of marketing communications. After exploring the scope, role and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are presented. This includes explanations about the individual tools, media, including the impact of digital media, and the many ways content is generated today. Subscribe
Marketing Communication and Relationships
In this lecture, the role of marketing communications within the development of buyer/seller relationships is explored from an audience perspective. The first part of the lecture considers a range of forms of communications, and the second examines a range of exchange preferences. The final part brings these two elements together in the form of a marketing communication/relationship dynamic. This video shows how understanding an audience’s preferred relationship with a supplier should shape the type of marketing communications mix used to communicate with them. Subscribe
Exploring Corporate Communication
Using the Corporate Reputation Framework as the central element for this lecture, this video presents some of the issues associated with managing corporate reputation through corporate communication. Following an introduction to the framework, the lecture considers some of the fundamental aspects of corporate identity and branding, before exploring the elements that make up the Corporate Identity Mix. The video also explains how Message Framing, Reputational Platforms and Storytelling can be an integral part of corporate communication. Subscribe
Marketing Professional Services
The professional services sector of the world’s economies is vast and varied. It encompasses a wide variety of businesses whose offer is based around specialist skill or knowledge. They range from executive search firms, recruitment agencies, legal practices and accountancy firms to consultancies in various specialities. This industry engages in a wide range of marketing activities and spends vast sums on revenue growth. Unfortunately, though, the nature of professional practices and the techniques they use to grow their revenues are very different to those generally taught in marketing courses. Leaders of professional service firms take decisions about the direction of their firm based on market insight and changing competitive landscapes; and those activities are increasing due to unprecedented changes to law, ownership, competition and regulation. This video, based on Laurie Young’s successful book, explores the growing knowledge and expertise in how to position, market and grow these remarkable and unique set of businesses. Subscribe
Find out practical ways to make sure your site ranks highly for the key phrases your potential customers are typing into the search engines. The course includes how to plan and implement a successful search strategy. Learn essential information for SEO such as page rank, link building, white hat techniques, indexing and many others. Understand how a proper on-site and off- site optimization will create long term value for your site. Subscribe
This course will focus on how to manage a Paid search campaign so that you are targeting the right audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text, landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the desired results, including campaign structure and management issues. Subscribe
Design a more effective website that will improve customer satisfaction, have a better placement in the search engines and convert more traffic into sales. Subscribe
Website Usability course is particulary effective for web designers, web developers or marketers in need to dramatically improve their website results. Subscribe
Sales strategy involves allocating scarce resources appropriately, and Beth Rogers argues that this must be driven by the way that customer want to buy. Understanding how the purchasing professionals and other important buying decision-makers see you as a supplier is an important part of that, but even more challenging is being the customer’s advocate to colleagues. These dynamics require high levels of skill, and this talk will introduce some analytical tools and techniques. It will also discuss how the economic environment is driving even more focus on the need for diversity in the types of business relationships that companies can serve profitably. Subscribe
A Contract Sales Organization (CSO) is a firm or company that assists companies in the sales and marketing of their products and/or services. A CSO can provide many services ranging from sales/territory alignment, incentive compensation plans, call centers, hiring/training of reps, managing reps, etc. This course will focus on measure why and when is convenient for a company to use a CSO and when is better to focus on an internal sales team. Subscribe
Principles of Brand Management
This session is concerned with the foundations of brand management. It will open by considering some of the issues involved in nurturing brands. To manage brands effectively there needs to be consensus about the nature of the brand in question. As brands are intangible assets a framework will be presented to characterise the nature of a brand. One of the problems is that an inconsistent approach to supporting the brand may result, so a framework to manage this will be discussed. Ways of building more emotion into a brand will be explored. Subscribe
Effective brand strategy necessitates taking a pan-company perspective to understand the organisation’s competencies, identify new opportunities and leverage the advantage of corporate culture to deliver the brand promise. Brand success does not result just from focusing on customers, but rather from adopting a more balanced perspective by addressing stakeholders. In an era when it is easy to copy what a brand can deliver (functional values) it is more difficult to copy how the brand is delivered (emotional values). This session will address how by looking inside and outside an organisation brands can grow and be sustained. It will open by presenting a model to strategically grow and sustain brands, “From brand vision to brand evaluation”. After explaining the model, the different elements of the model will be explored to show how the model can be used to develop valuable brands. Subscribe
