1 day short course - Date to be confirmed - Central London
SEO / PPC
Search Engine Optimisation and Pay per Click Advertising
Course aims
Getting visitors to your website can be an ever escalating battle, however, this highly participative and interactive search engine marketing training course shows you the fundamental techniques required to improve the "natural" search engine ranking for your website and boost short terms sales through paid for advertising. It is a blend of search engine optimisation training (SEO training) and pay per click training (PPC training)
Who will benefit?
The course is aimed at anyone responsible for improving the performance of their website.
Why should you attend?
The first module of this training course reviews the key Search Engine Optimisation (SEO or "natural search") techniques so delegates can optimise their own site for search engines. You will understand the difference between search engines and directories, learn the elements of design which effect "natural" search engine ranking, the importance of keywords, link marketing, relevant content and the submission process. This section of the course can be tailored to focus on the website of your choice.
The second module of the course will cover "paid for" search engine advertising (Pay Per Click Advertising) concentrating on Google Adwords. Delegates will become more confident with internet marketing techniques and terminology and will learn how to implement a Google Adwords campaign. You will then learn 7 top tips that will guarantee successful campaigns and then practice creating campaigns for group/tutor discussion. You will then return to work with plenty of creative ideas for Pay Per Click advertising.
Key content
Unit 1 - Search Engine Optimisation Training: Search engines and directories
- What is the difference between a search engine and a directory?
- Why are they important?
- How do they work?
Search Engine Spiders
- How Search Engine Spiders read your pages
- What elements Search Engines look for
- What elements Search Engines avoid
Writing for search engines and keyword research
- Choosing and positioning keywords
- How do search engines determine 'relevancy'?
- Creating effective titles/headings/copy
- Common Search Engine Optimisation mistakes
Analysis of performance
- Getting Search Engines to see your pages
- How well are you ranking?
- Link popularity (AKA Link Marketing)
Unit 2 - Per Per Click overview
- The main Pay Per Click advertising providers: (Google Adwords/Overture/Miva)
- Advantages of Pay Per Click
- Things to be aware of
Google Adwords
- Where you adverts will show
- Terminology used
Creating a successful Pay Per Click campaign
- Controlling budgets and setting Cost Per Clicks
- Writing effective advert copy
- Keyword research
- 7 top tips to really get your Pay Per Click campaign working
Overture/Miva
- Comparison to Google Adwords
- Key points to remember with Overture
- Key points to remember with Miva
We will carry out a range of exercises throughout the day, to put the learning into practice.
Course Details
Where |
Central London |
When |
11th November 2010 |
Price |
£399 single person booked by 15th October £698 for two people booked by 15th October £449 single person booked after 15th October £798 for two people booked after 15th October £349* current and past OCOM students |