1 day short course - Date to be confirmed - Central London
E-PR: Online Public Relations
As a powerful information and communications medium, the Internet is a natural arena for public relations. This workshop provides conceptual tools and practical hands-on skills that will help you make effective use of the new digital technologies, as well as guarding against some potent online threats. Delegates will also be taken through the process of setting up a virtual Press Office.
Course Overview
You will discover how the Internet sits with traditional public relations principles, and how it extends information and message transmission into new areas. You will learn how to deploy the online communications toolkit effectively, integrating it with offline methods to create a total communication approach. And using a practical and interactive approach, you'll find out how to design, set up and run an online press room for media relations.
Who will benefit?
Valuable for anyone with executive responsibility for public relations and co-ordinated communications, whether in-house or as a consultant, working in marketing communications, issue management, public affairs or media relations. Also for journalists, academics and marketing generalists
Course Details
| Where | Central London |
| When | Date to be confirmed |
| Price (excl VAT) | £399 single person booked by "Date to be confirmed" £698 for two people booked by "Date to be confirmed" £449 single person booked after "Date to be confirmed" £798 for two people booked after "Date to be confirmed" £349* current and past OCOM students If you have more than 2 delegates interested in attending this course, please call 01865 515255 |
Our Trainer
Daniel, is head of Internet Marketing for Academy Internet and a member of the Chartered Institute of Marketing (CIM). He has over 10 years of experience in Internet marketing and web development. His key qualities include the ability to communicate the commercial and marketing benefits of an Internet marketing strategy whilst understanding the underlying technology and being able to select the most appropriate technical solution. This also means he is able to liaise between various departments and companies to make the management of a project as smooth as possible. His experience of the full marketing mix means he is able to see how Internet marketing makes up part of the overall marketing strategy and how this can be best utilized to achieve client objectives.
Daniel has been working hands on with email marketing for more than 7 years and has experience with the all parts of the processes and systems involved.
He is a clear communicator who enjoys enabling others to learn about the subjects which he is so passionate about.
Professional Skills
- 2007, CIM Professional Postgraduate Diploma in Marketing (in Progress)
- 2006, Masters Of Science in Computing for Commerce and Industry
- 2003, Accredited Microsoft Web Professional
- 2001, Accredited Macromedia Coldfusion Developer
- 1997, Bachelor of Engineering degree in Computer Systems Engineering
- Skills in Coldfusion, Java, PHP , CSS, ActionScript, Flash, Dreamweaver, SQL Server, MySQL, IIS, Apache, HTML.