Professional Certificate in Marketing

If you are in a junior marketing position, aspire to a career in marketing or are moving into marketing from another background, this level may be for you. Many people who enrol on this course are marketing assistants and personal assistants. You will need to discuss your level of entry with us.

Learn about the whole spectrum of marketing activity at a hands-on level.
Gain a greater understanding of best practice in marketing.
Gain a professional marketing qualification to help you in career progression.

Course Objectives

To understand the role of marketing in business, recognising its development and implications for the organisation.
To utilise marketing research to improve customer communications and analyse and interpret written, visual and graphical data.
To recognise the importance of collecting relevant data, and the variety of information sources, both primary and secondary.
To distinguish between the types of organisation within the public, private and voluntary sectors, understand their objectives and the influences upon them.
To understand the impact of the external environment on an organisation.
To understand how to recognise and maintain stakeholder relationships.

Two modules are assessed by examination and two by assignment.

Exams

You will be prepared to take the CIM exams for Marketing Essentials and Assessing the Marketing Environment.
Each module is examined twice a year in June or December.
People who are happy with the exam route and who have in the past done reasonably well in exams will continue to do so.
Oxford College of Marketing is a top performing college and will help to prepare you for the exams should you decide on this route.
Exams can be taken at any of CIM's 300 centres around the world including our Oxford centre.

Assignments

You will complete a CIM assignment for Marketing Information and Research and Stakeholder Marketing.
There are two assignments each year with strict guidelines on submission dates.
People who choose the assignment route often do so because they don't enjoy exams or prefer the experience of an assignment-based project. With this option you need the time to produce fairly long reports.
Some students find they need to complete the study for the module including the reading before they are able to tackle the assignments. As a result they may take longer to complete their qualifications.

Course structure

CIM have designed an online test which you can use in order to identify the most appropriate entry level, given your current knowledge, skills and experience. If after taking the CIM level Entry Tests you feel you need to revise certain areas or have gaps in your knowledge we will give you free access to the lower levels of study to help you. Go to http://qm.cim.co.uk/

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Open Access to all the Digital Course Materials

Oxford College of Marketing gives all their students access to their Digital Course Materials

No marketing strategy is now complete without a digital component. So now anyone studying a Chartered Institute of Marketing and CAM course with the Oxford College of Marketing will be given access to the 6 digital modules of the CAM Diploma. This means that you can learn now and take the assessments with us later. Read More...