CIM Professional Certificate in Marketing

Professional Certificate in Marketing

Objectives of the CIM Professional Certificate in Marketing are:

• To understand the role of marketing in business, recognising its development and implications for the organisation.
• To utilise marketing research to improve customer communications and analyse and interpret written, visual and graphical data.
• To recognise the importance of collecting relevant data, and the variety of information sources, both primary and secondary.
• To distinguish between the types of organisation within the public, private and voluntary sectors, understand their objectives and the influences upon them.
• To understand the impact of the external environment on an organisation.
• To understand how to recognise and maintain stakeholder relationships.

Course structure

• Marketing Essentials
• Assessing the Marketing Environment
• Stakeholder Marketing
• Marketing Information and Research

Study options

This level is offered at Oxford College of Marketing via part-time evenings Brighton, Gatwick, Oxford, Reading and London via intensive weekends in Reading, Sheffield, Liverpool, London, Milton Keynes and Gatwick and via online distance learning.