CAM Foundation

The Communications Advertising and Marketing (CAM) Education Foundation is an educational charity founded in the late 1960s and established in 1970. The CAM Foundation has been developing qualifications and supporting the Marketing Communication industry and professional since then and is a member of the Advertising Association and the DMA.

In 2000 the CAM Foundation formed an alliance with The Chartered Institute of Marketing (CIM) and since then all CAM qualifications are awarded by CIM. The qualifications are tailored to the integrated marketing communication needs of modern business and have been designed based on feedback from employers. All our qualifications are reviewed by key industry professionals.

The CAM Foundation offers eight specialist marketing qualifications in Communications, Digital, Mobile, Digital Campaign Planning and Integrated Media and Branding.

With the launch into digital marketing CAM has found new ways to support its students and the marketing community by developing an Edugame for marketing professionals and an informative iphone application that provides news feeds from the Comms and Digital industry. We also have an active blog in Digital Minds Forum where digital experts regularly post.

Quality and Credibility

• An industry-led and nationally-recognised educational body that acts as the glue between the various disciplines of the communication industry
• Qualifications that bridge the gap between academic knowledge and practical application. As students say, “The course is immediately relevant to my work the next day in the office!”
• Many tutors are practitioners which ensures strong links with industry.
• Flexible and relevant making CAM qualifications eminently suitable for anyone’s continuing professional development
• Vital for keeping up to date with the changing digital world

Students come from right across the spectrum of agency, client and supplier backgrounds. They work in marketing, advertising, public relations, the media, market research, sales promotion and direct marketing in both private and public sectors.

A CAM qualification helps:

• Clients internal and external receive better service, delivered with greater professionalism by practitioners who inspire confidence
• Organisations to retain and develop valued employees. Individuals become more productive, moving into increasingly demanding roles where versatility and responsibility are vital
• Practitioners gain confidence to devise, plan and execute communication programmes that work
• The industry improve its reputation and ability to set standards and continually improve them
• The managers and directors of tomorrow launch and invigorate their careers as CAM provides them with a broad-based platform from which to work. Many CAM graduates are already at the top of agency and client companies
• Give practical knowledge plus theoretical understanding - the winning combination for professional success!

Over 10,000 CAM Graduates include some of the Chairmen, Directors and Senior Staff of major Advertising Agencies, PR Consultancies and Industry Groups.
Indeed some of the great and good from the Industry hold a CAM Diploma.