Diploma in Digital Metrics and Analytics

Marketing accountability, measurement and ROI have  always been  key topics for marketers. Digital Metrics and Analytics properly done will help marketers focus their spending on the areas of greater return. Good metrics will enable them to move from “blind” metrics to becoming more intelligent about acquisition, retention and value. The Diploma in Digital Metrics and Analytics has been developed by CAM is the only professional qualification focussing on this area.

Diploma in Digital Metrics and Analytics Course Structure

Web Analytics and Social Media Monitoring

Digital marketing is of ever-increasing importance to all organisations and within an environment where return on investment is of increasing importance, all activity needs to be both evaluated and measured to monitor the effectiveness of activity.

Digital Marketing Essentials

This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media.

Marketing & Consumer Behaviour (double unit)

This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.

Study Centres

Intensive Weekends: London / Birmingham / Gatwick / Liverpool / Reading / Hull

Part-time Evenings: Brighton / Oxford / London / Birmingham / Reading

Timetables

Diploma in Digital Metrics and Analytics Timetable PDF

Course Assessment

The Diploma in Digital Marketing is assignment based assessment.

Exemptions

You may be eligible for a CAM exemption depending on your previous marketing qualifications.

Entry Requirements

Those with significant experience, but without the formal qualifications, can apply for special consideration of their circumstances. Call us and we will help you on to the right course for you.

Oxford College of Marketing gives all their students access to their Digital Course Materials

No marketing strategy is now complete without a digital component. So now anyone studying a Chartered Institute of Marketing and CAM course with the Oxford College of Marketing will be given access to the 6 digital modules of the CAM Diploma. This means that you can learn now and take the assessments with us later.
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